Link in Bio for Contractors: Get More Estimate Requests (2026)

Updated October 3, 2026 · 6 min read

A contractor link in bio guide: estimate requests, tap-to-call, reviews, portfolio, service area, a Save contact card and a QR code for trucks and yard signs.

Quick answer: A contractor's link in bio should do one job: turn someone who just saw your work into an estimate request or a phone call. Put an estimate link first, then tap-to-call, your reviews, a portfolio, and your service area, all on one mobile page. Add a Save contact button so homeowners keep your number, and print the page's QR code on your truck and yard signs. On lit.bio the page, the QR code and the Save contact button are free; a built-in contact form for estimate requests is part of Pro ($9 a month or $49 once).

Why do contractors need a link in bio at all?

Homeowners find trades on Instagram, Facebook and TikTok the same way they find them on job sites: they see finished work. A before-and-after of a deck rebuild or a panel upgrade does the selling. What happens next is the problem. Your profile has room for very little text, and if the bio link drops a visitor onto a slow homepage with a menu of twelve pages, many will not dig for the estimate form.

A link-in-bio page fixes that by putting the next steps in big, thumb-sized buttons: get an estimate, call now, see reviews, see more work. It loads fast on a phone, and you can reorder it in seconds when your posting shifts from kitchens to roofs. See the lit.bio page for contractors for a quick overview.

What should a contractor put in their Instagram bio link?

Your contractor Instagram bio itself should say what you do and where, in plain words: "Licensed roofing and gutters, Columbus and suburbs. Free estimates below." The link underneath carries everything else. In order of importance:

1. Request an estimate. The top button, always. On lit.bio Pro this can be the built-in contact form, so requests land in your inbox without a separate tool. On the free plan, link to the estimate form you already use, such as a Google Form or the request page from your scheduling software.
2. Tap-to-call. Add the phone icon (it is one of the 50+ social icons) so anyone on a phone can call you in one tap. Many homeowners would rather talk than type.
3. Reviews. Link straight to your Google reviews, plus Yelp, Angi or Houzz if you have a strong profile there. People hiring someone to work inside their home read reviews first.
4. Portfolio. A Google Photos album, a Houzz project page, or the gallery on your website. Group it by job type if you do more than one trade.
5. License and insurance. A link to your state license lookup removes a common hesitation for careful buyers.
6. Financing or payments. If you offer financing or take deposits online, link the application or payment page.

That is six links, which leaves room under the free plan's 10-link cap for a seasonal offer or your Facebook page. Pro removes the cap if you need more.

How do I show my service area?

Use the location pin. It adds a short line with a pin icon near the top of your page, such as "Serving Dayton, Kettering and Beavercreek." It answers the first question every out-of-area lead asks, before they fill out a form. If your coverage is larger than one line, put the full list in your bio text or on the estimate form itself.

What does the Save contact button do for a contractor?

Most homeowners need a contractor once, then again two years later, and by then they have forgotten your name. The Save contact button fixes that. You fill in your name, title, company, phone, email, website and address once, and visitors tap a button to get a vCard with your photo. It opens in the phone's add-contact screen on iPhone and Android, with no app needed. Now "Miller Electric" is in their contacts the next time a breaker trips. This is the same feature that turns the page into a free digital business card.

How do I set up a contractor link in bio page?

1. Sign up and claim lit.bio/yourbusiness. Use the name on your truck so it is easy to type.
2. Upload your logo or a crew photo as the profile photo, and a strong finished job as the header photo.
3. Add your estimate link first, then reviews, portfolio and license links.
4. Add the phone and email icons, plus Facebook, Instagram or Nextdoor if you post there.
5. Turn on the location pin and type your service area.
6. Fill in your contact card to show the Save contact button.
7. Pick a theme with high contrast so buttons are easy to read outside in sunlight.
8. Paste your lit.bio URL into your Instagram, Facebook and TikTok bios, then download the free QR code.

Where should contractors use the QR code?

Your truck and your yard signs are the best ad space you own, and both are seen by neighbors of the customer you are working for. A QR code that opens your page turns that attention into a call:

• Truck wraps and tailgates. Make the code large enough to scan from a driveway, and add a line like "Scan for a free estimate."
• Yard signs. The neighbor walking past is your warmest lead. The code lets them see your reviews and work right there.
• Door hangers, invoices and business cards. Since the code points to your page, you can change links later without reprinting.
• Estimates and leave-behinds. Put it next to "Leave us a review" so happy customers can find the review link easily.

More placement ideas are in our guide to the link in bio QR code.

Tips that get more estimate requests

• Match the top link to your latest post. Just posted a bathroom remodel? Rename the first button "Bathroom remodel estimate" for the week.
• End every post with a call to action. "Free estimates, link in bio" is enough.
• Label buttons by outcome. "Get a roofing quote" beats "Contact."
• Check your analytics weekly. Free analytics cover the last 7 days (90 days on Pro). If nobody taps the portfolio, move reviews higher.
• Keep it short. A homeowner on a ladder or in a parking lot should find the estimate button without scrolling.

For more on reading the numbers, see how to track link in bio clicks.

What is free and what needs Pro?

Two honest limits. Your page lives at lit.bio/yourname, because custom domains are not available yet (they are on the roadmap). And free pages show a small "Create your own free page" link at the bottom.

Build your contractor page

Your posts already prove you do good work. The bio link is where that turns into a phone call or an estimate request, and your truck and yard signs can feed the same page. Set it up once in a few minutes, put the QR code on everything you own, and swap the top button whenever your work changes. Start free